Privacy Policy

01Overview and scope

This Privacy Policy explains how Moto Channel Riders (“we,” “us,” or “our”) handles information in connection with this website and the advisory services described on it. It covers what we collect, why we collect it, how long we keep it, and the choices available to you.

We are a product planning and advisory practice serving the motorcycle, accessory, and spare-parts industry. We do not sell consumer products through this website, and the website does not process payments. Our relationship with most visitors is informational: you read about our work, and if it is relevant, you contact us.

Please read this policy together with our Terms and Conditions. If you do not agree with this policy, please do not use the website or submit information to us.

02How the inquiry form works

Several pages on this website include an inquiry form. It is important to understand how it behaves, because it differs from a typical contact form.

The form validates the fields you complete and then displays an on-screen confirmation message. The website itself does not transmit the contents of the form to a server or store them in a database. In other words, completing the form does not, by itself, send us your details.

If you wish to reach us, please use the email address, postal address, or telephone number listed in plain text on our Contact page and at the end of this policy. When you contact us through those channels, the information you choose to share is received and processed as described below.

• The form is a guided way to organise your thoughts before you contact us.
• No automatic submission, tracking pixel, or hidden transmission is attached to the form.
• Any details you type into the form remain in your browser unless you separately send them to us.

03Information we process

Because the website does not transmit form data, most of the personal information we hold comes from correspondence you initiate. Depending on how you contact us, this may include:

• Identification and contact details, such as your name, company or brand, role, email address, and telephone number.
• Commercial context you choose to share, such as your product category, target markets or regions, the decision you are weighing, and the scope of advisory help you are considering.
• The contents of emails, documents, or messages you send to us during an inquiry or engagement.
• Limited technical information that most websites receive automatically, such as general request data handled by our hosting provider.

We ask that you do not send us sensitive personal information, confidential third-party data, or trade secrets that are not necessary for the advisory question at hand.

04How we use information

We use the information you provide to respond to your inquiry, to assess whether and how we can help, to prepare a recommended scope, and to deliver an engagement if you decide to proceed.

We may also use information to communicate with you about an active matter, to keep accurate business records, and to comply with legal, accounting, and tax obligations that apply to us.

We do not sell your personal information. We do not use the details you share with us to build advertising profiles, and we do not trade contact lists with third parties for marketing.

05Legal bases for processing

Where data protection law such as the GDPR applies to you, we rely on the following legal bases:

• Performance of a contract or steps taken at your request before entering a contract, when we respond to an inquiry or carry out an engagement.
• Legitimate interests, such as running and securing our practice and maintaining business records, balanced against your rights.
• Compliance with legal obligations, such as retaining records required by law.
• Consent, where we specifically ask for it; you may withdraw consent at any time without affecting prior processing.

06Sharing and disclosure

We treat client information as confidential. We share it only where necessary and in limited circumstances, including:

• With service providers who support our operations, such as our website host and professional advisors, under appropriate confidentiality obligations.
• Where required by law, regulation, legal process, or enforceable governmental request.
• To establish, exercise, or defend legal claims, or to protect the rights, property, and safety of our practice, our clients, or others.
• In connection with a reorganisation of our business, in which case any recipient would be bound to respect this policy.

We do not disclose the substance of one client's engagement to another client.

07Data retention

We keep personal information only for as long as it serves the purpose for which it was collected, and then for any additional period required to meet legal, accounting, or record-keeping obligations.

Inquiry correspondence that does not lead to an engagement is held for a limited period and then deleted or anonymised. Records connected to an active or completed engagement are retained for the longer period that professional and legal standards require. When information is no longer needed, we take reasonable steps to delete it securely.

08Security

We apply reasonable organisational and technical measures designed to protect information against loss, misuse, unauthorised access, disclosure, and alteration. These include limiting access to those who need it and handling correspondence through controlled accounts.

No method of transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security, and any transmission you make to us is at your own risk.

09Your rights and choices

Depending on your location, you may have rights over your personal information, which can include the right to access, correct, update, delete, restrict, or object to processing, and the right to data portability.

Because the inquiry form does not transmit data, the personal information we hold about you generally exists only if you have contacted us directly. To exercise any right, please reach us using the contact details below. We may need to verify your identity before acting on a request, and we will respond within the timeframes required by applicable law.

If you believe your rights have not been respected, you may have the right to lodge a complaint with your local data protection authority.

10International transfers

We are based in the United States. If you contact us from outside the United States, the information you send may be processed in the United States or in other countries where we or our service providers operate.

Where required, we take steps to ensure that international transfers are subject to appropriate safeguards consistent with applicable data protection law.

11Children's privacy

This website and our services are intended for businesses and professionals. They are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

12Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. When we do, we will revise the date shown at the top of this page. This version was last updated on May 29, 2026. We encourage you to review this page periodically.